The Best B2B Wholesale Platforms for Brands in 2026

If you're building out your wholesale channel, you'll run into the same short list of B2B platforms: NuORDER, JOOR, Elastic Suite, Brandboom, and a handful of others. They all do a version of the same job: getting your product into stores. Digital catalogs, line sheets, virtual showrooms, order capture.

What none of them do is the second half of the job: getting your product out of stores. That's sell-through, and it's the number your retail partners actually grade you on when the next pre-book conversation comes around.

This guide covers both halves. First, an honest map of the sell-in platforms and which one fits which kind of brand. Then the sell-through layer that turns a good ordering stack into a complete wholesale system.

Full disclosure: we build ENDVR, the sell-through tool at the end of this list, and we partner with several of the companies on it: Brandscope, RepSpark, and Locally all connect with ENDVR today. These are complements, not competitors, so there's no rigged scoring here. Every platform below earns its place in the right stack.

The short version

Platform	Category	Best for	Pricing model
NuORDER by Lightspeed	B2B ordering & digital showroom	Established brands with large retailer networks	Brand-side subscription
JOOR	B2B ordering & digital showroom	Fashion, luxury, and contemporary apparel	Brand-side subscription
Elastic Suite	B2B ordering & digital catalog	Outdoor, sporting goods, footwear	Brand-side subscription
Brandboom	Line sheets & order collection	Emerging brands and smaller teams	Free tier + subscription
Brandscope	Agent-led B2B ordering	Brands selling in Australia & New Zealand	Brand-side subscription
RepSpark	B2B e-commerce for brands	Golf, apparel, lifestyle brands	Brand-side subscription
Faire	Wholesale marketplace	Makers and emerging brands reaching indie retail	Commission on orders
Locally	Consumer discovery & local inventory	Brands driving online shoppers to physical stores	Brand-side subscription
ENDVR	Sell-through enablement	Brands driving sales after the order ships	Free to start, pay on verified results

B2B ordering and digital showrooms

NuORDER by Lightspeed

NuORDER is one of the most widely adopted B2B ordering platforms in retail. Brands build digital catalogs and virtual showrooms, retailers browse and place orders, and buyers at major department stores use it as their standard ordering interface. Since joining Lightspeed, it also sits closer to the POS data retailers run on.

Best for: established brands managing hundreds of retail accounts who want one system for catalogs, order capture, and buyer collaboration.

Watch out for: it manages the order, not what happens after. Once the product ships, visibility ends at the loading dock.

JOOR

JOOR is the dominant player in fashion and luxury wholesale. Digital showrooms, virtual market appointments, integrated payments through JOOR Pay, and a network that includes most major fashion retailers. If your buyers work in apparel, they likely already have JOOR logins.

Best for: fashion, luxury, and contemporary brands whose buyers expect to order through it.

Watch out for: strongest in fashion; brands in hardgoods or sporting goods will find fewer of their buyers on the network.

Elastic Suite

Elastic Suite is the B2B ordering platform closest to ENDVR's home territory: outdoor, snow, sporting goods, and footwear. Digital catalogs, dealer whiteboarding, and pre-book workflows built around seasonal buying cycles. Many of the same specialty brands that run sales incentives on ENDVR take pre-books through Elastic.

Best for: outdoor and sporting goods brands running seasonal pre-book programs with specialty dealers.

Watch out for: like every ordering platform, it tells you what dealers bought, not whether it sold.

Brandboom

Brandboom is the lightweight option: fast line sheets, shareable presentations, and order collection without enterprise onboarding. The free tier makes it the default starting point for emerging brands.

Best for: smaller brands and lean teams who need professional line sheets and order capture without a big rollout.

Watch out for: fewer enterprise features as your account list grows into the hundreds.

Regional and agent-led ordering

Brandscope

Brandscope is the leading B2B ordering platform in Australia and New Zealand, built around how ANZ wholesale actually works: sales agents building assortments and capturing orders for independent retailers. Brandscope and ENDVR work together. As their own line puts it: Brandscope gets you in the door, ENDVR moves you off the shelf.

Best for: brands selling into the ANZ market through agents and independent retail.

RepSpark

RepSpark provides B2B e-commerce for brands with strong roots in golf and lifestyle apparel: digital catalogs, rep-driven ordering, and marketplace discovery for retailers. RepSpark also connects with ENDVR, pairing its ordering workflow with sell-through data from the sales floor.

Best for: golf, apparel, and lifestyle brands whose reps drive the order book.

Wholesale marketplace

Faire

Faire is a different animal: not a tool your brand licenses, but a marketplace where hundreds of thousands of independent retailers discover and order products, with net-60 terms and free returns lowering the risk of trying a new brand. For makers and emerging brands, it can be the fastest path to wholesale distribution.

Best for: emerging brands and makers building an independent-retail footprint from scratch.

Watch out for: commission on orders is meaningful, the retailer relationship belongs partly to the marketplace, and it skews toward gift, home, and boutique categories more than technical or specialty retail.

Consumer discovery and local inventory

Locally

Locally solves a different problem in the same channel: showing online shoppers which nearby stores carry your product, in stock, right now. Brands embed Locally's dealer locators on their own sites and turn "where can I buy this?" traffic into in-store visits. Locally and ENDVR partner to highlight stores with knowledgeable, engaged staff directly on the locator.

Best for: brands with real dealer networks who want their own web traffic driving in-store sales instead of leaking to marketplaces.

The missing layer: sell-through enablement

ENDVR

Everything above gets product into stores. ENDVR is what happens next: the education, sales incentives, and motivation that get it back out.

Here's the structural problem every ordering platform leaves open. Your B2B platform shows what every dealer ordered. It says nothing about what they sold. Fewer than 10% of most brands' accounts share sell-through data through EDI, so for the other 90% of doors, the first signal that a season is going sideways is a cancelled re-order, which lands months too late to fix anything. We cover this in depth in our guide to sell-in vs sell-through.

ENDVR closes it from the sales floor. Brands send product education and sales incentives directly to the frontline associates who sell their products across thousands of stores. When an associate sells your product, they snap the receipt, AI verifies the product, store, and amount, and the reward pays out instantly. Every verified receipt is also a sell-through data point (product, store, date) from doors that will never send you EDI. Brands on ENDVR average $26 in verified sell-through for every $1 in associate rewards (methodology here).

Best for: brands who already have an ordering stack and need the orders they take to turn into re-orders.

Pricing: free to start. Your first $5,000 in verified sales costs nothing, then you pay on verified results. Model your own program or see full pricing.

Watch out for: ENDVR doesn't take orders or manage line sheets. It's the layer after the order, not a replacement for the platforms above.

How to build the stack

Match the tools to the jobs, in the order the product moves:

Taking orders. Pick the ordering platform your buyers already live on: JOOR for fashion, Elastic Suite for outdoor and sporting goods, NuORDER for broad retail coverage, Brandboom to start lean, Brandscope for ANZ, RepSpark for rep-driven categories.

Finding new doors. Faire if you're emerging and targeting independents; your ordering platform's marketplace features once you're established.

Directing consumer demand. Locally, so the shoppers researching your product online end up at the dealers who stock it.

Driving sell-through. ENDVR, so the associates in those doors know your product, recommend it first, and every verified sale feeds your dashboard. This is the layer that protects everything the rest of the stack worked to build, because dealers re-order what sells, and how fast product sells through decides your next season more than any showroom.

Frequently asked questions

What's the difference between NuORDER and JOOR? Both are enterprise B2B ordering platforms with digital showrooms and order management. The practical difference is network: JOOR is strongest in fashion and luxury, where most major buyers already use it, while NuORDER has broader coverage across general retail and, through Lightspeed, closer ties to retailer POS systems. Most brands choose whichever their key buyers already order through.

Do I need a B2B ordering platform and a sell-through tool? They do different halves of one job. The ordering platform digitizes sell-in: catalogs, orders, invoicing. A sell-through tool works the other side: making sure the product that shipped actually sells, and giving you the data to prove it. Brands that run both know within weeks, instead of seasons, whether a launch is landing.

Is Faire a replacement for a B2B ordering platform? For emerging brands, it can be the starting point. As your account list grows, most brands add a dedicated ordering platform for their established dealers and keep Faire for new-door discovery, because the commission economics favor moving repeat business onto your own system.

How do brands measure sell-through in doors without EDI? Historically: rep visits, surveys, and gut feel. The newer approach is receipt-level verification through the associates themselves: every incentive claim on ENDVR is an AI-verified receipt, which doubles as store-level sell-through data. Our sell-in vs sell-through glossary entry covers the measurement options.

Your ordering platform gets product in the door. Ready to see what it takes to move it off the shelf? See how ENDVR powers sell-through or talk to a sell-through expert.