Powering the Connection Between Brands and the Sales Floor.
Since 2017, ENDVR has been building the network that connects brands, retailers, and frontline associates to power sell-through in every door.
What is ENDVR?
ENDVR is a sell-through enablement platform for brick-and-mortar retail that gives brands a direct line to the sales floor. Brands use ENDVR to deploy digital product education, launch cash-based sales incentives, collect frontline market intelligence, and verify in-store display compliance across their entire dealer network from a single platform. Retail associates access all brand programs through the ENDVR mobile app, completing training, submitting AI-verified receipt sales, and earning instant rewards. Every sale is verified through AI-powered receipt scanning, connecting brand investment directly to confirmed, measurable sell-through.
The Gap Between Brands and the Sales Floor
Programs get lost in the channel. Data doesn't flow back. The people selling your products every day are cut off from the brands they represent. We built ENDVR to connect them so your story, your incentives, and your insights reach the sales floor.
Our Mission & Vision
Mission
ENDVR will digitize the natural connection between brands, retailers, and sales associates to maximize growth and efficiency for our customers.
Vision
To become the digital network seamlessly connecting brands, retailers, and frontline associates to maximize sales performance.
What the ENDVR Network Has Powered for Wholesale
Our Story
2017
Founded
Our founders Steve and Jaffray launched NewKnow to give retailers a better way to train and communicate with their teams.
2019
Rebranded
NewKnow became ENDVR, with a new suite of tools to help brands connect directly with retailers and sales associates.
2019
Early Wins
Burton and SPY became early adopters. Burton tripled their engagement. SPY saw the same results from 27 ENDVR doors as 300 doors running traditional contests.
2024
Industry Recognition
ENDVR named #1 Rookie of the Year and #80 Highest Satisfaction Product in G2's Best Software Awards.
Our Leadership
Personal experiences in retail led them to their lightbulb moment for ENDVR.
Steve Gendron
Co-Founder & CEO
Steve has worked in retail for over 20 years. He started with his own retail store in Montreal, then moved into distribution, wholesaling brands like TOMS and Havaianas. His years in the industry showed him how technology could connect every side of the retail equation.
Jaffray Hill
Co-Founder & CFO
Jaffray started his career at the Bank of Canada, then moved into project management for financial services and tech. In 2009, he partnered to build a fashion label. That experience, along with his first job as a sales associate at Sport Chek, taught him how critical frontline education is for retail success.
Bruno Portela
Co-Founder & CTO
With over 21 years in software engineering, Bruno has built high-performing apps with exceptional UX. He excels at guiding projects from inception to scale. At ENDVR, his team pioneers the digital frontier, crafting experiences that connect brands, retailers, and associates.
Our Values
Be F$%king Legendary
Connecting the retail community is our purpose. We deliver legendary service at every touchpoint, going above and beyond for those we serve and our teammates.
1% Better Each Day
Small steps lead to big results. Focus on improving daily to position yourself, your colleagues, and the company for success. Be accountable to one another, as sustained momentum powers meaningful progress.
Move at Rocket Speed
Every second counts. Stay lean, focused, and make quick informed decisions. Learn from failures, adapt fast, and keep moving toward the mission.
Champion Great Ideas
Bold ideas power progress. Stay curious, embrace feedback, and collaborate to turn good ideas into great solutions. The best outcomes come from teamwork, iteration, and persistence.
Embrace The Journey
Be yourself, have fun, and let your personality shine. Every accomplishment matters, so take pride in them.
Rated 4.9 out of 5-Stars on G2.com
Trusted by 160+ brands, thousands of retailers, and their frontline teams.
Join the Team Powering the Future of Retail.
We're a global, remote-first team building the platform that connects brands to the sales floor. If you want to move fast, do meaningful work, and grow with us, we'd love to meet you.
What We Offer
Work from Anywhere
Work from anywhere in the world. We're a fully remote team spread across the globe.
Unlimited Time Off
We give everyone a generous time-off allowance and encourage rest and recharge.
Learning & Development
A reimbursement program for expenses related to learning and growing your skills.
Impactful Work
Every project directly influences the success of global brands and the retailers who sell them.
Room to Grow
Learn and evolve by collaborating with talented people all over the world.
A Welcoming Team
Work with teammates who can be their true selves, share new perspectives, and value diversity.
Open Positions
Ready to Transform Your Retail Strategy?
Join the brands that are winning at retail with ENDVR.