How Vuori Powers Sell-Through Across Their Wholesale Channel with ENDVR

Vuori didn't become one of the fastest-growing performance apparel brands by accident. They built it with a deliberate wholesale strategy and a deep respect for the people on the store floor.

While most brands pour budget into digital ads hoping to influence purchase decisions online, Vuori recognized something fundamental: the sale happens in the store. And the person who makes or breaks that sale is the retail associate standing three feet from the customer.

That's why they partnered with ENDVR.

The Challenge: Staying Top of Mind in Every Door

Vuori's wholesale channel spans hundreds of specialty retail accounts. Each store carries dozens of competing brands. And every associate on the floor is juggling product knowledge across all of them.

The brand rep can't be in every store at once. Even the best reps are stretched thin across multiple locations, and the reality is that their influence fades between visits. Associates forget key selling points. New hires come in untrained. And the brand quietly slips off the recommendation list.

This is the wholesale challenge that every brand with a dealer network faces: how do you stay present and top of mind in stores you don't control?

The Solution: Equipping the Store Floor at Scale

Vuori's Director of Wholesale and Event Marketing put it simply:

"ENDVR has been transformative, enhancing brand visibility across all our wholesale partners directly from my office. It keeps retail staff engaged through various interactive and informative methods, ensuring they're well-versed in our products. The sales incentives have also been a tremendous success!"

With ENDVR, Vuori doesn't need to rely solely on rep visits to keep associates educated and motivated. They can reach every associate in every door—directly from their desk.

Here's what that looks like in practice:

• Digital education that gives associates the product knowledge and confidence to recommend Vuori over competitors
• Sales incentives that reward associates for selling, keeping the brand top of mind on the floor
• Real-time visibility into which stores are engaged and where sell-through is strongest

The result? Associates who don't just know the product—they believe in it. And that belief translates directly into customer conversations and closed sales.

What the Data Says

The impact of investing in the store floor isn't anecdotal. ENDVR's survey of 540+ retail associates across the outdoor and active lifestyle industries tells a clear story:

• 68% of associates use digital platforms like ENDVR for product knowledge
• 95% are more likely to recommend products from brands that invest in building relationships with them
• Brands on ENDVR see a 33% increase in average selling price (ASP) and a 44% increase in reorder rates
• $38 in sell-through for every $1 in rewards—a 38:1 return on associate spend (ROAS)

These aren't marketing metrics. This is sell-through performance, measured at the point of sale.

Why This Matters for Your Brand

Vuori's approach isn't unique to their category or size. It's a playbook that works for any brand selling through a wholesale channel.

The brands winning in wholesale today are the ones that show up for the store floor—consistently, clearly, and with tools that make associates more confident sellers. They're not replacing the rep relationship; they're amplifying it with technology that scales.

If your brand has products in retail stores, the associates on the floor are your most powerful sales channel. The question is whether you're equipping them to sell for you—or leaving that to chance.

Ready to Power Sell-Through Across Your Dealer Network?

See how ENDVR helps brands like Vuori turn retail associates into confident brand advocates. Get started free and connect to your dealer network in minutes—or talk to one of our sell-through experts to see how it works for your brand.