Brand, Wholesale & Retail Industry Glossary

The world of retail and wholesale changes quickly.

Therefore, brands, brand reps, and retail teams should be well-versed in the terminology used in our ever-changing industry.

At ENDVR, we aim to equip industry professionals with the knowledge to navigate challenges and seize opportunities effectively.

From emerging trends to established concepts, each term included here offers valuable insights into the 'why' and 'how' behind pivotal industry practices, empowering stakeholders to make informed decisions and help promote long-term success. Provided by ENDVR, the retail sales enablement platform unites the retail ecosystem by empowering brands to use digital technology to increase sales in physical stores, giving brands precisely what they need to acquire customers and take full advantage of their most important sales channel. ## Explore the Glossary Below <table id="cvvwv46283" class="table"><tbody><tr id="0b9wt594"><td id="cx4zo595" colspan="1" rowspan="1"><div class="U7Oqe"><h2 id="idy8j46286" class="mEYAQ fLTUn" dir="auto">INDUSTRY KEYWORDS</h2></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="hksoq596" colspan="1" rowspan="1"><div class="U7Oqe"><h2 id="pbs9246289" class="mEYAQ fLTUn" dir="auto">DEFINITIONS</h2></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="mfxcv597"><td id="dskhx598" colspan="1" rowspan="1"><div class="U7Oqe"><p id="8svj346293" class="MEMRH y1VL3" dir="auto"><strong>A</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="4qg68600" colspan="1" rowspan="1"><div class="U7Oqe"><p id="alvaa46296" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="sliw2602"><td id="qjgg5603" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ebkh346299" class="MEMRH y1VL3" dir="auto">Associate Mobile App</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="p2cf2605" colspan="1" rowspan="1"><div class="U7Oqe"><p id="041l146302" class="MEMRH y1VL3" dir="auto">A mobile application designed for employees or partners to access company-related information, tools, and resources.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="b4h85607"><td id="sskht608" colspan="1" rowspan="1"><div class="U7Oqe"><p id="0e5x746306" class="MEMRH y1VL3" dir="auto">Associate Mobile Application</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="72qvf610" colspan="1" rowspan="1"><div class="U7Oqe"><p id="3p4ke46309" class="MEMRH y1VL3" dir="auto">Similar to "Associate Mobile App," referring to a mobile application tailored for use by company associates or affiliates.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="5q4xt612"><td id="b0smt613" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ion1646313" class="MEMRH y1VL3" dir="auto"><strong>B</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="duita615" colspan="1" rowspan="1"><div class="U7Oqe"><p id="zzh6a46316" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="gw48o617"><td id="hv5es618" colspan="1" rowspan="1"><div class="U7Oqe"><p id="j8jbq46319" class="MEMRH y1VL3" dir="auto">Brand</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="l3jjj620" colspan="1" rowspan="1"><div class="U7Oqe"><p id="qd10r46322" class="MEMRH y1VL3" dir="auto">A distinctive identity, including a name, symbol and design, that distinguishes a product, service, or company from others in the market.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="d6lr4622"><td id="6sx4y623" colspan="1" rowspan="1"><div class="U7Oqe"><p id="5371t46326" class="MEMRH y1VL3" dir="auto">Brand Advocates</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="tdhfn625" colspan="1" rowspan="1"><div class="U7Oqe"><p id="wd4x246329" class="MEMRH y1VL3" dir="auto">Individuals who passionately promote and endorse a brand, often through word-of-mouth or social media, driving positive sentiment and customer loyalty.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="izn6f627"><td id="qwpjx628" colspan="1" rowspan="1"><div class="U7Oqe"><p id="tz9sm46333" class="MEMRH y1VL3" dir="auto">Brand Dashboard</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="zt1mg630" colspan="1" rowspan="1"><div class="U7Oqe"><p id="oouvp46336" class="MEMRH y1VL3" dir="auto">A visual tool or platform that provides real-time data and insights on various brand metrics, such as brand awareness, sentiment, and engagement, to facilitate strategic decision-making and performance tracking.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="sdcyd632"><td id="1a9ni633" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ve1uz46340" class="MEMRH y1VL3" dir="auto">Brand Education</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="jar5r635" colspan="1" rowspan="1"><div class="U7Oqe"><p id="nujxl46343" class="MEMRH y1VL3" dir="auto">Initiatives or programs aimed at educating internal Individuals  about a brand's values, messaging, and positioning to ensure consistency and alignment across all touchpoints.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="6cqh8637"><td id="ogphc638" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="0gnv1rj0dn29sq641" class="hMLuI"><li id="22vjirj0dn29sq639" class="_7xK9h" dir="ltr"><div><p id="wfh3f46349" class="MEMRH y1VL3" dir="auto">Brand Education Modules</p></div></li></ul></div><p id="rhb6l46351" class="MEMRH y1VL3" dir="auto">(ENDVR App Term)</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="8gnoh643" colspan="1" rowspan="1"><div class="U7Oqe"><p id="i405h46354" class="MEMRH y1VL3" dir="auto">Structured courses or materials designed to educate individuals about a brand's history, values, products, and technology.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="k8c7d645"><td id="7xpjh646" colspan="1" rowspan="1"><div class="U7Oqe"><p id="nuu7346358" class="MEMRH y1VL3" dir="auto">Brand Enablement</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="yokxg648" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ww7iu46361" class="MEMRH y1VL3" dir="auto">Activities or strategies that empower individuals to effectively represent and communicate a brand's value proposition - ultimately driving brand awareness, engagement, and loyalty.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="u9nbr650"><td id="x0fny651" colspan="1" rowspan="1"><div class="U7Oqe"><p id="z31mx46365" class="MEMRH y1VL3" dir="auto">Brand Experts</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="2z2nu653" colspan="1" rowspan="1"><div class="U7Oqe"><p id="jvehl46368" class="MEMRH y1VL3" dir="auto">Professionals with specialized knowledge and experience in developing, managing, and enhancing brand identities and strategies.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="6cure655"><td id="vj0ha656" colspan="1" rowspan="1"><div class="U7Oqe"><p id="jvvpm46372" class="MEMRH y1VL3" dir="auto">Brand Exposure</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="dqyb1658" colspan="1" rowspan="1"><div class="U7Oqe"><p id="gi4m146375" class="MEMRH y1VL3" dir="auto">The visibility and awareness of a brand among its target audience through various marketing channels and touchpoints.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="dsclw660"><td id="51ev8661" colspan="1" rowspan="1"><div class="U7Oqe"><p id="bgsqj46379" class="MEMRH y1VL3" dir="auto">Brand Management</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="gnkb8663" colspan="1" rowspan="1"><div class="U7Oqe"><p id="0itfg46382" class="MEMRH y1VL3" dir="auto">The strategic process of overseeing all aspects of a brand's identity, messaging, and positioning to ensure consistency and relevance in the marketplace.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="o2jai665"><td id="gakxs666" colspan="1" rowspan="1"><div class="U7Oqe"><p id="9wj5346386" class="MEMRH y1VL3" dir="auto">Brand Revenue</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="xoswc668" colspan="1" rowspan="1"><div class="U7Oqe"><p id="al4hk46389" class="MEMRH y1VL3" dir="auto">The total income generated by a brand through the sale of its products or services -  often a key metric in assessing brand performance and profitability.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="fub9d670"><td id="dvoke671" colspan="1" rowspan="1"><div class="U7Oqe"><p id="pmvpc46393" class="MEMRH y1VL3" dir="auto">Brand Rep Training Techniques</p><p id="x5ju246395" class="MEMRH y1VL3" dir="auto">(ENDVR app term)</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="h6w9a674" colspan="1" rowspan="1"><div class="U7Oqe"><p id="lez3q46398" class="MEMRH y1VL3" dir="auto">Methods and approaches used to deliver sales training content and facilitate learning among sales reps such as: Onboarding best practices, training videos, emails, and introductory videos.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="r4cnw676"><td id="wxivl677" colspan="1" rowspan="1"><div class="U7Oqe"><p id="lh2yh46402" class="MEMRH y1VL3" dir="auto">Brand Web App</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="b0q9f679" colspan="1" rowspan="1"><div class="U7Oqe"><p id="6h15x46405" class="MEMRH y1VL3" dir="auto">An online application or platform specifically designed to enhance the digital presence and user experience of a brand, typically accessible via a web browser on desktop or mobile devices.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="lwoqv681"><td id="gyqx0682" colspan="1" rowspan="1"><div class="U7Oqe"><p id="5er5746409" class="MEMRH y1VL3" dir="auto">Brick and Mortar Retail</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="uyvuq684" colspan="1" rowspan="1"><div class="U7Oqe"><p id="t2e3e46412" class="MEMRH y1VL3" dir="auto">Traditional physical retail stores operating in physical locations.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="kr70u686"><td id="1nrkn687" colspan="1" rowspan="1"><div class="U7Oqe"><p id="1rrtq46416" class="MEMRH y1VL3" dir="auto">Brick and Mortar Store</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="gw8qh689" colspan="1" rowspan="1"><div class="U7Oqe"><p id="f9d2z46419" class="MEMRH y1VL3" dir="auto">A physical retail establishment with a physical storefront and location.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="mgnjm691"><td id="yep7n692" colspan="1" rowspan="1"><div class="U7Oqe"><p id="frgla46423" class="MEMRH y1VL3" dir="auto">Building Brand Advocacy</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="0v3vn694" colspan="1" rowspan="1"><div class="U7Oqe"><p id="uqw3j46426" class="MEMRH y1VL3" dir="auto">The process of fostering strong, positive relationships with customers to encourage them to actively promote and endorse a  brand to others.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="qw0tf696"><td id="fs5ib697" colspan="1" rowspan="1"><div class="U7Oqe"><p id="n4yoh46430" class="MEMRH y1VL3" dir="auto"><strong>C</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="mdu6y699" colspan="1" rowspan="1"><div class="U7Oqe"><p id="fgv8546433" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="q42w5701"><td id="2wu8w702" colspan="1" rowspan="1"><div class="U7Oqe"><p id="x077146436" class="MEMRH y1VL3" dir="auto">Campaign</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="4akfr704" colspan="1" rowspan="1"><div class="U7Oqe"><p id="0dnu246439" class="MEMRH y1VL3" dir="auto">A coordinated series of marketing activities with specific goals and objectives aimed at promoting a product, service, or brand within a defined timeframe.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="7e8t6706"><td id="r0bwt707" colspan="1" rowspan="1"><div class="U7Oqe"><p id="1wglh46443" class="MEMRH y1VL3" dir="auto"><strong>D</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="fxtnk709" colspan="1" rowspan="1"><div class="U7Oqe"><p id="63jg446446" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="mx8qq711"><td id="1htw0712" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xqy3046449" class="MEMRH y1VL3" dir="auto">Digital Brands Go Brick and Mortar</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="9gb8j714" colspan="1" rowspan="1"><div class="U7Oqe"><p id="s9pij46452" class="MEMRH y1VL3" dir="auto">Online-based brands expand their presence by establishing physical retail locations to reach new customers and enhance brand visibility.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="81q5m716"><td id="phn9r717" colspan="1" rowspan="1"><div class="U7Oqe"><p id="kpgm746456" class="MEMRH y1VL3" dir="auto">Digital Learning</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="m41s6719" colspan="1" rowspan="1"><div class="U7Oqe"><p id="g889446459" class="MEMRH y1VL3" dir="auto">The use of digital technologies and platforms to facilitate educational experiences that are personalized to individual learners' needs and goals.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="3awug721"><td id="k1d7k722" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xl0bs46463" class="MEMRH y1VL3" dir="auto">Digital Training</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="g3g3h724" colspan="1" rowspan="1"><div class="U7Oqe"><p id="hiqo646466" class="MEMRH y1VL3" dir="auto">Instructional programs and resources delivered electronically, typically via digital platforms or tools, to educate individuals or employees on specific skills, processes, or topics.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="cl9kd726"><td id="j2p0k727" colspan="1" rowspan="1"><div class="U7Oqe"><p id="niy1g46470" class="MEMRH y1VL3" dir="auto"><strong>E</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="9omse729" colspan="1" rowspan="1"><div class="U7Oqe"><p id="n6civ46473" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="gp0j4731"><td id="tiq8q732" colspan="1" rowspan="1"><div class="U7Oqe"><p id="2wxib46476" class="MEMRH y1VL3" dir="auto">EBR - Executive Business Review</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="h5mtj734" colspan="1" rowspan="1"><div class="U7Oqe"><p id="3asuz46479" class="MEMRH y1VL3" dir="auto">A comprehensive assessment and analysis conducted at the executive level to evaluate business performance, set strategic goals, and make informed decisions.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="ok6dj736"><td id="h3kmm737" colspan="1" rowspan="1"><div class="U7Oqe"><p id="irj3l46483" class="MEMRH y1VL3" dir="auto">EFR - ENDVR for Retailers</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="w5sjd739" colspan="1" rowspan="1"><div class="U7Oqe"><p id="fc34c46486" class="MEMRH y1VL3" dir="auto">A retail-focused platform or solution designed to enhance customer engagement, loyalty, and sales through education and sales incentives.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="4lylf741"><td id="ofd2c742" colspan="1" rowspan="1"><div class="U7Oqe"><p id="fwv9m46490" class="MEMRH y1VL3" dir="auto">End-to-End Rewards Service & Fulfillment</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="or02f744" colspan="1" rowspan="1"><div class="U7Oqe"><p id="a611x46493" class="MEMRH y1VL3" dir="auto">Add a custom store for reward redemption and your employee discount program.

Simplify end-to-end rewards service with ENDVR order fulfillment and prizes from our warehouse, saving you storage, shipping, and shelf space.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="wvsly746"><td id="y87fu747" colspan="1" rowspan="1"><div class="U7Oqe"><p id="abw4246497" class="MEMRH y1VL3" dir="auto"><strong>I </strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="dr6gi749" colspan="1" rowspan="1"><div class="U7Oqe"><p id="h0nvk46500" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="0vrcw751"><td id="unoou752" colspan="1" rowspan="1"><div class="U7Oqe"><p id="zgvda46503" class="MEMRH y1VL3" dir="auto">Inventory Data</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="kyaga754" colspan="1" rowspan="1"><div class="U7Oqe"><p id="yi6ww46506" class="MEMRH y1VL3" dir="auto">Information about the quantity, location, and status of products within a company's stock - crucial for effective inventory management and supply chain operations.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="za2y9756"><td id="3t26f757" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ce0zq46510" class="MEMRH y1VL3" dir="auto"><strong>M</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="8wzmn759" colspan="1" rowspan="1"><div class="U7Oqe"><p id="vvurl46513" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="sdsev761"><td id="0wwoj762" colspan="1" rowspan="1"><div class="U7Oqe"><p id="a3z3k46516" class="MEMRH y1VL3" dir="auto">Mission - <em>The “ask” that is presented to in-store associates (ENDVR app term)</em></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="rghak764" colspan="1" rowspan="1"><div class="U7Oqe"><p id="wpie446520" class="MEMRH y1VL3" dir="auto">The “ask” that is presented to store associates</p><p id="s1o8f46522" class="MEMRH y1VL3" dir="auto">A specific task or objective assigned to store associates to accomplish within a given timeframe or context.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="4cynh767"><td id="m98z5768" colspan="1" rowspan="1"><div class="U7Oqe"><p id="zp5ry46526" class="MEMRH y1VL3" dir="auto"><strong>O</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="9zihv770" colspan="1" rowspan="1"><div class="U7Oqe"><p id="lw4bc46529" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="lf9cu772"><td id="6j6b3773" colspan="1" rowspan="1"><div class="U7Oqe"><p id="wr74046532" class="MEMRH y1VL3" dir="auto">OR - Outdoor Retailer</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="posi8775" colspan="1" rowspan="1"><div class="U7Oqe"><p id="w5alg46535" class="MEMRH y1VL3" dir="auto">Retail businesses selling apparel and general merchandise for outdoor activities.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="wfgs5777"><td id="463h0778" colspan="1" rowspan="1"><div class="U7Oqe"><p id="q8lnw46539" class="MEMRH y1VL3" dir="auto"><strong>P</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="y25yi780" colspan="1" rowspan="1"><div class="U7Oqe"><p id="2z9sv46542" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="95zxp782"><td id="nwhvq783" colspan="1" rowspan="1"><div class="U7Oqe"><p id="u8y7f46545" class="MEMRH y1VL3" dir="auto">Physical Retail</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="6l98m785" colspan="1" rowspan="1"><div class="U7Oqe"><p id="x20a446548" class="MEMRH y1VL3" dir="auto">Traditional brick-and-mortar stores where customers can physically visit to purchase products.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="iunrj787"><td id="xd1w0788" colspan="1" rowspan="1"><div class="U7Oqe"><p id="fpvgh46552" class="MEMRH y1VL3" dir="auto">POE - Proof of Employment</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="fi00e790" colspan="1" rowspan="1"><div class="U7Oqe"><p id="skou746555" class="MEMRH y1VL3" dir="auto">Documentation or verification provided by an employer confirming an individual's employment status.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="dhwbu792"><td id="dcfb2793" colspan="1" rowspan="1"><div class="U7Oqe"><p id="2ma2i46559" class="MEMRH y1VL3" dir="auto">POP - Point of Purchase</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5ta3p795" colspan="1" rowspan="1"><div class="U7Oqe"><p id="0vmdn46562" class="MEMRH y1VL3" dir="auto">The specific location within a retail environment where customers make their final purchase decisions and transactions.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="56t7i797"><td id="9ndmy798" colspan="1" rowspan="1"><div class="U7Oqe"><p id="li26o46566" class="MEMRH y1VL3" dir="auto">POS - Point of Sale</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="su7fz800" colspan="1" rowspan="1"><div class="U7Oqe"><p id="yrlt446569" class="MEMRH y1VL3" dir="auto">The physical or digital system used to complete transactions and process payments at the time of purchase in retail environments.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="ixu7o802"><td id="mw4xq803" colspan="1" rowspan="1"><div class="U7Oqe"><p id="rmzo046573" class="MEMRH y1VL3" dir="auto">Product Sales</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="bzjrm805" colspan="1" rowspan="1"><div class="U7Oqe"><p id="d02kt46576" class="MEMRH y1VL3" dir="auto">The revenue generated from selling goods or services to customers, a key metric in assessing the performance and profitability of a business.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="9wxry807"><td id="kaon8808" colspan="1" rowspan="1"><div class="U7Oqe"><p id="1pv6f46580" class="MEMRH y1VL3" dir="auto"><strong>R</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="6oyte810" colspan="1" rowspan="1"><div class="U7Oqe"><p id="3e5iu46583" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="nfoed812"><td id="g5quz813" colspan="1" rowspan="1"><div class="U7Oqe"><p id="o10jf46586" class="MEMRH y1VL3" dir="auto">Retail Digitization</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5un43815" colspan="1" rowspan="1"><div class="U7Oqe"><p id="s741j46589" class="MEMRH y1VL3" dir="auto">The process of integrating digital technologies and strategies into retail operations to enhance efficiency, customer experience, and competitiveness.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="sqc2n817"><td id="zfptb818" colspan="1" rowspan="1"><div class="U7Oqe"><p id="41i0x46593" class="MEMRH y1VL3" dir="auto">Retail Ecosystem</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="7h9fm820" colspan="1" rowspan="1"><div class="U7Oqe"><p id="c7zh846596" class="MEMRH y1VL3" dir="auto">The interconnected network of retailers, suppliers, partners, and consumers that collectively contribute to the functioning of the retail industry.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="wyegl822"><td id="9w6ju823" colspan="1" rowspan="1"><div class="U7Oqe"><p id="lqxwn46600" class="MEMRH y1VL3" dir="auto">Retail Engagement</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5w22v825" colspan="1" rowspan="1"><div class="U7Oqe"><p id="vy4u246603" class="MEMRH y1VL3" dir="auto">The level of interaction, involvement, and connection between retailers and their customers - crucial for building relationships and driving sales.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="kk6fy827"><td id="huqoa828" colspan="1" rowspan="1"><div class="U7Oqe"><p id="d2erq46607" class="MEMRH y1VL3" dir="auto">Retail Industry</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="sxdcv830" colspan="1" rowspan="1"><div class="U7Oqe"><p id="vb2v646610" class="MEMRH y1VL3" dir="auto">The sector encompassing businesses involved in the sale of goods or services to consumers, including both online and brick-and-mortar retailers.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="8btxc832"><td id="k241i833" colspan="1" rowspan="1"><div class="U7Oqe"><p id="d7pfn46614" class="MEMRH y1VL3" dir="auto">Retail KPIs</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="mppug835" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ashsg46617" class="MEMRH y1VL3" dir="auto">Key performance indicators specific to the retail industry used to measure and evaluate various aspects of business performance, such as sales, profitability, and customer satisfaction.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="doktn837"><td id="4m2og838" colspan="1" rowspan="1"><div class="U7Oqe"><p id="bvv9k46621" class="MEMRH y1VL3" dir="auto">Retail Marketing</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="r5d3l840" colspan="1" rowspan="1"><div class="U7Oqe"><p id="m15mw46624" class="MEMRH y1VL3" dir="auto">Strategies and tactics employed to promote products or services, attract customers, and drive sales within retail environments.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="4ldy9842"><td id="m0jm6843" colspan="1" rowspan="1"><div class="U7Oqe"><p id="yr5ns46628" class="MEMRH y1VL3" dir="auto">Retail Metrics</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="mtqpi845" colspan="1" rowspan="1"><div class="U7Oqe"><p id="n3aue46631" class="MEMRH y1VL3" dir="auto">Quantifiable measurements used to track and assess the performance and effectiveness of retail operations, marketing efforts, and sales activities.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="a82u6847"><td id="cean7848" colspan="1" rowspan="1"><div class="U7Oqe"><p id="1f21846635" class="MEMRH y1VL3" dir="auto">Retail Operations</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="pjtov850" colspan="1" rowspan="1"><div class="U7Oqe"><p id="gdwsr46638" class="MEMRH y1VL3" dir="auto">The day-to-day activities and processes involved in running a retail business, including inventory management, customer service, and store operations.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="z4nka852"><td id="1z1xx853" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="1tg91l6a9j2p6w856" class="hMLuI"><li id="khbjyl6a9j2p6w854" class="_7xK9h" dir="ltr"><div><p id="9y9cc46644" class="MEMRH y1VL3" dir="auto">Retail Operations Strategy</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="4v1kx857" colspan="1" rowspan="1"><div class="U7Oqe"><p id="9wxpb46647" class="MEMRH y1VL3" dir="auto">A comprehensive plan outlining how a retail business will manage its resources, processes, and activities to achieve its operational objectives and deliver value to customers.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="zqm5y859"><td id="vpthn860" colspan="1" rowspan="1"><div class="U7Oqe"><p id="tnwra46651" class="MEMRH y1VL3" dir="auto">Retail Performance</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="b61my862" colspan="1" rowspan="1"><div class="U7Oqe"><p id="2t26r46654" class="MEMRH y1VL3" dir="auto">The overall effectiveness and efficiency of a retail business in achieving its goals, typically measured through various metrics such as sales revenue, profitability, and customer satisfaction.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="j6h8g864"><td id="hz58d865" colspan="1" rowspan="1"><div class="U7Oqe"><p id="5166p46658" class="MEMRH y1VL3" dir="auto">Retail Sales</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="ua8ti867" colspan="1" rowspan="1"><div class="U7Oqe"><p id="hgmvi46661" class="MEMRH y1VL3" dir="auto">The revenue generated from selling goods or services directly to consumers through retail channels, a primary driver of revenue and growth for retail businesses.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="zqpnj869"><td id="7g3o9870" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="w896qhulv9asqo873" class="hMLuI"><li id="pxlw2hulv9asqo871" class="_7xK9h" dir="ltr"><div><p id="jm09646667" class="MEMRH y1VL3" dir="auto">Retail Sales Associates</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5v34z874" colspan="1" rowspan="1"><div class="U7Oqe"><p id="gzt0i46670" class="MEMRH y1VL3" dir="auto">Employees responsible for assisting customers, providing product information, and facilitating purchases within retail stores.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="ciept876"><td id="2jg0g877" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="kir6yu2os4cfqg880" class="hMLuI"><li id="exkmiu2os4cfqg878" class="_7xK9h" dir="ltr"><div><p id="k5juj46676" class="MEMRH y1VL3" dir="auto">Retail Sales Enablement</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5vt89881" colspan="1" rowspan="1"><div class="U7Oqe"><p id="swvzx46679" class="MEMRH y1VL3" dir="auto">Providing retail sales associates with the tools, resources, and training necessary to effectively engage customers, close sales, and meet revenue targets.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="g0ca3883"><td id="sri4h884" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="rctxx2um84pkns887" class="hMLuI"><li id="yyeu22um84pkns885" class="_7xK9h" dir="ltr"><div><p id="negva46685" class="MEMRH y1VL3" dir="auto">Retail Sales Establishment</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="l914z888" colspan="1" rowspan="1"><div class="U7Oqe"><p id="hg2mx46688" class="MEMRH y1VL3" dir="auto">A physical location where goods or services are sold directly to consumers, such as a store, shop, or outlet.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="rk9z0890"><td id="xfnr6891" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="mhto9rx713xvcg894" class="hMLuI"><li id="fh98erx713xvcg892" class="_7xK9h" dir="ltr"><div><p id="vxyc546694" class="MEMRH y1VL3" dir="auto">Retail Sales Training</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="f6cuh895" colspan="1" rowspan="1"><div class="U7Oqe"><p id="uw6od46697" class="MEMRH y1VL3" dir="auto">Instructional programs and initiatives designed to educate retail sales associates on product and brand knowledge, customer service skills, and sales techniques to improve performance and drive revenue.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="8vxhs897"><td id="2v3k6898" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ny4iw46701" class="MEMRH y1VL3" dir="auto">Retail Strategy</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="rsjit900" colspan="1" rowspan="1"><div class="U7Oqe"><p id="0pvjx46704" class="MEMRH y1VL3" dir="auto">A comprehensive plan outlining a retail business's approach to achieving its objectives, including market positioning, product assortment, pricing, and promotional tactics.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="f4wyk902"><td id="n6iwm903" colspan="1" rowspan="1"><div class="U7Oqe"><p id="q7uu146708" class="MEMRH y1VL3" dir="auto">Retail Stores</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="gdznx905" colspan="1" rowspan="1"><div class="U7Oqe"><p id="3txe346711" class="MEMRH y1VL3" dir="auto">Physical locations where products are sold directly to consumers, often featuring storefronts and inventory displays.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="88cd8907"><td id="ku13x908" colspan="1" rowspan="1"><div class="U7Oqe"><p id="mu3zs46715" class="MEMRH y1VL3" dir="auto">Retail Training</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="zz18z910" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ppg3q46718" class="MEMRH y1VL3" dir="auto">Educational initiatives aimed at improving the skills, knowledge, and performance of retail employees to enhance customer service and sales effectiveness.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="ovxzd912"><td id="ojyy0913" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="y7arfeg0j7qgtc916" class="hMLuI"><li id="uobhteg0j7qgtc914" class="_7xK9h" dir="ltr"><div><p id="kj8pi46724" class="MEMRH y1VL3" dir="auto">Retail Training Programs</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="gudz8917" colspan="1" rowspan="1"><div class="U7Oqe"><p id="polee46727" class="MEMRH y1VL3" dir="auto">Structured courses or modules designed to provide retail employees with specific skills, product knowledge, and sales techniques to excel in their roles.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="hehxs919"><td id="tcyd2920" colspan="1" rowspan="1"><div class="U7Oqe"><p id="1k9uy46731" class="MEMRH y1VL3" dir="auto">Retailer Dashboard</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="v9pnq922" colspan="1" rowspan="1"><div class="U7Oqe"><p id="wdb8o46734" class="MEMRH y1VL3" dir="auto">A digital platform or interface that provides retailers with real-time data, insights, and analytics to monitor and manage various aspects of their business operations, such as sales performance and inventory levels.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="ov14x924"><td id="t0507925" colspan="1" rowspan="1"><div class="U7Oqe"><p id="01rqk46738" class="MEMRH y1VL3" dir="auto">Retailer Web App</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="718hc927" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xz67z46741" class="MEMRH y1VL3" dir="auto">An online application or software platform specifically designed for retailers to manage their operations, interact with customers, and track performance metrics via web browsers or mobile devices.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="7wqbi929"><td id="vkjtq930" colspan="1" rowspan="1"><div class="U7Oqe"><p id="uljga46745" class="MEMRH y1VL3" dir="auto">RGA - Revenue Generating Associate</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="86nq4932" colspan="1" rowspan="1"><div class="U7Oqe"><p id="70irv46748" class="MEMRH y1VL3" dir="auto">A salesperson or employee directly involved in generating revenue for a company through product sales or service provision.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="tii9b934"><td id="jolzr935" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xf3j546752" class="MEMRH y1VL3" dir="auto">RGS - Revenue Generating Store</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="hza4t937" colspan="1" rowspan="1"><div class="U7Oqe"><p id="c1dgc46755" class="MEMRH y1VL3" dir="auto">A retail location that contributes significantly to a company's overall revenue through sales activities.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="n11gt939"><td id="azhre940" colspan="1" rowspan="1"><div class="U7Oqe"><p id="exsie46759" class="MEMRH y1VL3" dir="auto">ROAI - Return on Associate Investment</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5zecj942" colspan="1" rowspan="1"><div class="U7Oqe"><p id="dh9z846762" class="MEMRH y1VL3" dir="auto">A metric used to evaluate the effectiveness of investing in employees by measuring the return generated from their contributions to revenue generation.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="ywx7y944"><td id="q6d15945" colspan="1" rowspan="1"><div class="U7Oqe"><p id="oyp5646766" class="MEMRH y1VL3" dir="auto">ROAS - Return on associate spend</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="41jwy947" colspan="1" rowspan="1"><div class="U7Oqe"><p id="kj0c846769" class="MEMRH y1VL3" dir="auto">A metric used to measure the effectiveness of investing in employee-related expenses in relation to the revenue generated.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="0d39f949"><td id="z9llt950" colspan="1" rowspan="1"><div class="U7Oqe"><p id="u69kh46773" class="MEMRH y1VL3" dir="auto"><strong>S</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="5e2fs952" colspan="1" rowspan="1"><div class="U7Oqe"><p id="058uf46776" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="35etk954"><td id="ktow4955" colspan="1" rowspan="1"><div class="U7Oqe"><p id="47ir646779" class="MEMRH y1VL3" dir="auto">SAAS - Software as a Service</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="mquzr957" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ol08a46782" class="MEMRH y1VL3" dir="auto">A software delivery model where applications are hosted by a third-party provider and accessed by customers over the internet, typically on a subscription basis.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="udhfs959"><td id="6yqqg960" colspan="1" rowspan="1"><div class="U7Oqe"><p id="gmqin46786" class="MEMRH y1VL3" dir="auto">Sales Awards</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="zh105962" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xns1y46789" class="MEMRH y1VL3" dir="auto">Recognition or incentives given to individuals or teams within an organization for achieving exceptional sales performance or meeting specific sales targets.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="53wu8964"><td id="hymte965" colspan="1" rowspan="1"><div class="U7Oqe"><p id="7k9p546793" class="MEMRH y1VL3" dir="auto">Sales Campaigns</p><p id="0s4ej46795" class="MEMRH y1VL3" dir="auto">(ENDVR app term)</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="hdd3g968" colspan="1" rowspan="1"><div class="U7Oqe"><p id="imzub46798" class="MEMRH y1VL3" dir="auto">Coordinated efforts to promote products or services, drive customer engagement, and increase sales within a specific timeframe or target market.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="0qg11970"><td id="nl3kd971" colspan="1" rowspan="1"><div class="U7Oqe"><p id="pycv746802" class="MEMRH y1VL3" dir="auto">Sales Channel</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="8i0l6973" colspan="1" rowspan="1"><div class="U7Oqe"><p id="wu3ro46805" class="MEMRH y1VL3" dir="auto">The different avenues or methods through which products or services are sold to customers, such as online stores, retail stores, direct sales, or third-party distributors.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="08b9o975"><td id="w72ce976" colspan="1" rowspan="1"><div class="U7Oqe"><p id="p3dzv46809" class="MEMRH y1VL3" dir="auto">Sales Compensation</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="k40cu978" colspan="1" rowspan="1"><div class="U7Oqe"><p id="7oqy846812" class="MEMRH y1VL3" dir="auto">The financial rewards or incentives provided to sales reps based on their performance, typically including commissions, bonuses, and other incentives.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="a3kue980"><td id="x68os981" colspan="1" rowspan="1"><div class="U7Oqe"><p id="lry4n46816" class="MEMRH y1VL3" dir="auto">Sales Competitions</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="403q5983" colspan="1" rowspan="1"><div class="U7Oqe"><p id="cdyqw46819" class="MEMRH y1VL3" dir="auto">Competitive challenges designed to motivate sales teams or individuals to achieve higher sales targets, often with rewards or recognition for top performers.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="n21k1985"><td id="o8j0w986" colspan="1" rowspan="1"><div class="U7Oqe"><p id="cqz7f46823" class="MEMRH y1VL3" dir="auto">Sales Contests</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="dzp7p988" colspan="1" rowspan="1"><div class="U7Oqe"><p id="u40mw46826" class="MEMRH y1VL3" dir="auto">A short-term competition or challenge among sales reps or teams to achieve specific sales goals or targets, often with rewards or prizes for the winners.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="3n5qa990"><td id="rgxs0991" colspan="1" rowspan="1"><div class="U7Oqe"><p id="gxyn146830" class="MEMRH y1VL3" dir="auto">Sales Education</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="wx1bc993" colspan="1" rowspan="1"><div class="U7Oqe"><p id="e6uy246833" class="MEMRH y1VL3" dir="auto">Training programs and resources designed to improve the skills, knowledge, and effectiveness of sales professionals in understanding products, customers, and sales techniques.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="1ar4l995"><td id="aeb9v996" colspan="1" rowspan="1"><div class="U7Oqe"><p id="661d046837" class="MEMRH y1VL3" dir="auto">Sales Enablement</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="yzswx998" colspan="1" rowspan="1"><div class="U7Oqe"><p id="96z0v46840" class="MEMRH y1VL3" dir="auto">Providing sales teams with the tools, resources, and support they need to effectively engage prospects, close deals, and drive revenue.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="de4o41000"><td id="b01re1001" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="4l9hd4he74jtbp1004" class="hMLuI"><li id="3nukl4he74jtbp1002" class="_7xK9h" dir="ltr"><div><p id="8farc46846" class="MEMRH y1VL3" dir="auto">Sales Enablement B2B</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="pmhih1005" colspan="1" rowspan="1"><div class="U7Oqe"><p id="8nai446849" class="MEMRH y1VL3" dir="auto">Strategies and initiatives aimed at equipping business-to-business (B2B) sales teams with the necessary resources and support to engage and convert potential clients effectively.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="gr6701007"><td id="4vby71008" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="e6egjq9dhv986f1011" class="hMLuI"><li id="oucmqq9dhv986f1009" class="_7xK9h" dir="ltr"><div><p id="2fxo346855" class="MEMRH y1VL3" dir="auto">Sales Enablement Goals</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="p6rfi1012" colspan="1" rowspan="1"><div class="U7Oqe"><p id="lcfjn46858" class="MEMRH y1VL3" dir="auto">Specific objectives or targets set to measure the effectiveness and success of sales enablement efforts in supporting and enhancing sales performance.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="1esmv1014"><td id="14ilu1015" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="lqbtbl2il9hn4m1018" class="hMLuI"><li id="jc4ldl2il9hn4m1016" class="_7xK9h" dir="ltr"><div><p id="twwx646864" class="MEMRH y1VL3" dir="auto">Sales Enablement Plan</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="krlwd1019" colspan="1" rowspan="1"><div class="U7Oqe"><p id="qn4du46867" class="MEMRH y1VL3" dir="auto">A strategic roadmap outlining the initiatives, resources, and actions needed to empower sales teams and drive success in achieving sales objectives and targets.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="nrphp1021"><td id="s9l691022" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="yujh4ch7p2mgfk1025" class="hMLuI"><li id="ee8ipch7p2mgfk1023" class="_7xK9h" dir="ltr"><div><p id="8rwj646873" class="MEMRH y1VL3" dir="auto">Sales Enablement Software</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="2fpfr1026" colspan="1" rowspan="1"><div class="U7Oqe"><p id="uekdi46876" class="MEMRH y1VL3" dir="auto">Digital platforms or applications designed to streamline sales processes, provide sales content, and track performance to enhance the effectiveness of sales teams.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="udgl81028"><td id="bim211029" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="w8tvmntifhipkl1032" class="hMLuI"><li id="xydt0ntifhipkl1030" class="_7xK9h" dir="ltr"><div><p id="1s6mu46882" class="MEMRH y1VL3" dir="auto">Sales Enablement Tools</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="o1qoj1033" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ap2j646885" class="MEMRH y1VL3" dir="auto">Resources, technologies, or assets used by sales professionals to facilitate customer interactions, improve productivity, and drive sales performance.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="td03m1035"><td id="z95qv1036" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xzng846889" class="MEMRH y1VL3" dir="auto">Sales Incentives</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="ufnxh1038" colspan="1" rowspan="1"><div class="U7Oqe"><p id="9jlhw46892" class="MEMRH y1VL3" dir="auto">Rewards or benefits offered to sales professionals to motivate them to achieve specific sales targets or objectives.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="zlsxy1040"><td id="wm20f1041" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="ujggr4u4w6m6na1044" class="hMLuI"><li id="vemno4u4w6m6na1042" class="_7xK9h" dir="ltr"><div><p id="0gros46898" class="MEMRH y1VL3" dir="auto">Sales Incentive Programs</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="ggmfg1045" colspan="1" rowspan="1"><div class="U7Oqe"><p id="fjni946901" class="MEMRH y1VL3" dir="auto">Structured initiatives or schemes designed to incentivize sales teams with rewards, bonuses, or recognition for achieving sales goals or milestones.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="n2ww81047"><td id="088tv1048" colspan="1" rowspan="1"><div class="U7Oqe"><p id="3im6d46905" class="MEMRH y1VL3" dir="auto">Sales Team Tracking</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="cphm41050" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ppn3o46908" class="MEMRH y1VL3" dir="auto">Monitoring and analyzing the performance and activities of sales teams, typically through software or tools, to assess productivity, identify areas for improvement, and optimize sales strategies.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="f1i1a1052"><td id="h6rr11053" colspan="1" rowspan="1"><div class="U7Oqe"><p id="h460746912" class="MEMRH y1VL3" dir="auto">Sales Tracking</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="m00h91055" colspan="1" rowspan="1"><div class="U7Oqe"><p id="3m6py46915" class="MEMRH y1VL3" dir="auto">Monitoring and recording sales activities, metrics, and outcomes to evaluate performance and inform strategic decisions.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="wk2fj1057"><td id="n8rlf1058" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="qgnnn3g0rctf001061" class="hMLuI"><li id="qac5w3g0rctf001059" class="_7xK9h" dir="ltr"><div><p id="yef8d46921" class="MEMRH y1VL3" dir="auto">Sales Tracking System</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="oa7cr1062" colspan="1" rowspan="1"><div class="U7Oqe"><p id="i937i46924" class="MEMRH y1VL3" dir="auto">A software platform or tool designed to capture, organize, and analyze data related to sales activities and performance.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="7mpe21064"><td id="wtd6w1065" colspan="1" rowspan="1"><div class="U7Oqe"><p id="zodv946928" class="MEMRH y1VL3" dir="auto">Sales Training</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="t3lwy1067" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ct1gk46931" class="MEMRH y1VL3" dir="auto">Educational programs and initiatives aimed at improving the skills, knowledge, and techniques of sales professionals to enhance their effectiveness in generating revenue.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="1p4dm1069"><td id="xamva1070" colspan="1" rowspan="1"><div class="U7Oqe"><div><ul id="g4lp0ix57btggj1073" class="hMLuI"><li id="njy4tix57btggj1071" class="_7xK9h" dir="ltr"><div><p id="6totx46937" class="MEMRH y1VL3" dir="auto">Sales Training Programs</p></div></li></ul></div></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="df2ye1074" colspan="1" rowspan="1"><div class="U7Oqe"><p id="osoa246940" class="MEMRH y1VL3" dir="auto">Structured courses or workshops designed to teach sales professionals specific skills, strategies, and best practices to improve their sales performance and results.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="n094b1076"><td id="mhu3z1077" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xa12046944" class="MEMRH y1VL3" dir="auto">Sell-Through</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="zffvy1079" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xz2st46947" class="MEMRH y1VL3" dir="auto">The rate at which inventory is sold to end consumers, typically expressed as a percentage of total inventory over a specific period.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="trx5r1081"><td id="2wpo31082" colspan="1" rowspan="1"><div class="U7Oqe"><p id="92odx46951" class="MEMRH y1VL3" dir="auto"><strong>T</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="snvsg1084" colspan="1" rowspan="1"><div class="U7Oqe"><p id="rq6ew46954" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="n7pbo1086"><td id="4ey151087" colspan="1" rowspan="1"><div class="U7Oqe"><p id="flzx446957" class="MEMRH y1VL3" dir="auto">Team Sales Contest</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="9wqq41089" colspan="1" rowspan="1"><div class="U7Oqe"><p id="asqpr46960" class="MEMRH y1VL3" dir="auto">Competitive events or challenges among sales teams to drive performance and achieve collective sales targets - often with rewards or incentives for the winning team.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="uj8ok1091"><td id="fj1wp1092" colspan="1" rowspan="1"><div class="U7Oqe"><p id="nxakb46964" class="MEMRH y1VL3" dir="auto">Training Content</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="h291m1094" colspan="1" rowspan="1"><div class="U7Oqe"><p id="96c6246967" class="MEMRH y1VL3" dir="auto">Educational materials, resources, and information used to deliver training programs and initiatives to sales professionals, covering topics such as product knowledge, sales techniques, and customer service.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="79nnr1096"><td id="rqffg1097" colspan="1" rowspan="1"><div class="U7Oqe"><p id="smrjm46971" class="MEMRH y1VL3" dir="auto"><strong>W</strong></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="4defe1099" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ejfsk46974" class="MEMRH y1VL3" dir="auto"></p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="8u4kr1101"><td id="feywu1102" colspan="1" rowspan="1"><div class="U7Oqe"><p id="7z4zg46977" class="MEMRH y1VL3" dir="auto">Wholesale Brand</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="64hzk1104" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ia5cy46980" class="MEMRH y1VL3" dir="auto">A brand that primarily sells products or services in large quantities to retailers, distributors, or other businesses rather than directly to consumers.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="nqjao1106"><td id="a87ms1107" colspan="1" rowspan="1"><div class="U7Oqe"><p id="xtsf046984" class="MEMRH y1VL3" dir="auto">Wholesale Channel</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="zqnc01109" colspan="1" rowspan="1"><div class="U7Oqe"><p id="fzizy46987" class="MEMRH y1VL3" dir="auto">The distribution network or pathway through which products are sold in large quantities to retailers or other businesses for resale to consumers.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="0r3co1111"><td id="ss7xk1112" colspan="1" rowspan="1"><div class="U7Oqe"><p id="4gzcg46991" class="MEMRH y1VL3" dir="auto">Wholesale Retail</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="e3x0b1114" colspan="1" rowspan="1"><div class="U7Oqe"><p id="g26we46994" class="MEMRH y1VL3" dir="auto">The business model of selling goods in large quantities to retailers or other businesses for resale to end consumers.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="gxo5b1116"><td id="cgh9o1117" colspan="1" rowspan="1"><div class="U7Oqe"><p id="hurl246998" class="MEMRH y1VL3" dir="auto">Wholesale Retailer</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="3m8511119" colspan="1" rowspan="1"><div class="U7Oqe"><p id="ebsuq47001" class="MEMRH y1VL3" dir="auto">A business that purchases goods in bulk from wholesalers and sells them to consumers - typically operating in large-scale or specialized markets.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr><tr id="nsn1b1121"><td id="bg22k1122" colspan="1" rowspan="1"><div class="U7Oqe"><p id="gp3jf47005" class="MEMRH y1VL3" dir="auto">Wholesale Revenue</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td><td id="a2rsu1124" colspan="1" rowspan="1"><div class="U7Oqe"><p id="2vcxb47008" class="MEMRH y1VL3" dir="auto">The total income generated from selling goods to retailers or other businesses for resale purposes.</p></div><div class="iPz4D"></div><div class="psLIW"></div><div class="-gjo1"></div><div class="jsMbs"></div></td></tr></tbody></table> For additional resources on transforming your brand's retail engagement by empowering frontline staff, boosting brick-and-mortar and wholesale sales, and strengthening your brand's competitive stance, join monthly webinars on enhancing sales in brick-and-mortar stores hosted by ENDVR!

If you're eager to enhance your brand's wholesale performance and boost your revenue, take advantage of the opportunity to explore what ENDVR can offer - Watch a Demo to learn more!