Get Bigger Wholesale Wins Breakdown:

Full Discussion Playback

Industry experts Meghann Butcher and Steve Gendron discuss how to better serve retailers, and seamlessly integrating solutions to drive growth using technology.

Highlights from the Q&A: Watch Key Moments

RepSpark has revolutionized how brands connect and transact with retailers through your streamlined wholesale e-commerce solutions. Can you share how your platform has transformed the wholesale process?

Meghann Butcher “Wholesale has evolved from a sales rep focus to B2B, especially during COVID with the rise of digital catalogs. Now, with wholesale back, brands are connecting their direct-to-consumer and wholesale strategies. Retailers using self-serve options or reps have seen 60-70% order growth and increased reorder frequency. B2B growth has surged by 350%, with brands like L. Space improving efficiency by customizing digital catalogs for different regions.”

ENDVR has an impressive track record of engaging retail associates directly to boost in-store sales. How has this direct connection between brands and sales associates, like the one with Mountain Hardwear, contributed to increased sales and better retail performance?

Steve Gendron ” I loved building in-store connections with sales associates, but reaching everyone in person was tough. ENDVR was created to amplify those relationships by making it easy for brands to educate and reward frontline employees year-round. This helps sales teams stay informed, motivated, and ready to sell, while driving better results for brands and retailers.”

Both RepSpark and ENDVR focus on empowering different aspects of the retail experience. How do you see the seamless integration of the two platforms benefitting brands, especially in terms of improving communication between brands, retailers, and sales associates?

RepSpark manages back-office tasks like order processing and reporting, while ENDVR focuses on in-store insights from frontline employees. Together, they create a seamless process, ensuring brands receive real-time feedback and can better support retailers, driving product success from order placement to sales.

The impact ENDVR has on sales contests and reorder increases is huge for brands. How do you think brands can leverage these kinds of results in combination with RepSpark’s expanded retailer network to scale their success even further?

Steve Gendron “Educating and incentivizing store associates boosts sales. ENDVR’s data shows a 33% increase in average selling prices and a 44% rise in reorder sales when associates are confident and motivated to sell higher-end products, proving the value of education and incentives in driving performance.”