The Retail Floor: A Frontline Perspective
Sales associates are the unsung heroes of creating a great shopping experience. They guide customers through aisles, offer product expertise, and ultimately drive sales for brands. But what motivates them? What tools help them perform at their best? And how does technology fit into their daily routines?
To answer these questions, ENDVR surveyed 2,247 sales associates who use the platform. Their responses gave insight into what drives engagement, the importance of education, and how technology enhances their performance.
The survey uncovered that 1.5K of the sales associates say that they are most motivated by incentives and rewards. Cash bonuses and product perks keep morale high, while leaderboards add a competitive edge that encourages participation. However, incentives alone aren’t enough – over half of the associates say ENDVR’s learning campaigns are what motivate them most, helping them stay informed about the products they sell. When brands provide the right mix of education and rewards, they create a more effective and engaged retail workforce.
Retail work is unpredictable, so sales associates prefer to educate themselves on products when it best fits their schedules. Many check out the ENDVR app between customers, using downtime to review brand updates. Others browse available brand campaigns after their shifts, while some rely on the app for last-minute product refreshers before big sales events. This flexibility highlights the need for on-demand, accessible training and incentives that fit into their day-to-day workflow.
What Keeps Sales Associates Engaged?
When asked about their favorite features, sales contests stood out as a top choice. Associates enjoy the challenge of competing for rewards, which keeps them engaged and motivated to sell. Training campaigns also ranked highly; associates recognize that the more they know, the more confident they feel on the floor – the better they sell. Staying updated on new product launches and promotions is another key aspect in keeping them connected to the brands they represent.
This is just the beginning. The full report provides deeper insights into how sales associates engage with brand training, their perspectives on current incentive structures, and the changes they want to see in the industry.
Want the full breakdown? Download the Frontline Sales Associate Insights Report to explore what’s shaping the future of retail.
Want direct insights from the sales associates selling your products? Sign up for Free and start using ENDVR to connect with the frontline and launch your survey today!
