All posts tagged: retail industry

The digital transformation of retail is not just a trend; it's a necessity, driven by rapid changes in consumer behavior, [...]

In the dynamic world of retail, navigating the landscape can feel like embarking on an exhilarating adventure. Just as athletes tackle challenges head-on, brands must navigate obstacles and seize opportunities to achieve peak performance. Here, we present a guide to help your brand thrive in this dynamic environment, leveraging technology and retail sales enablement platforms like ENDVR.io to drive success in your wholesale channels.

In the modern retail landscape, the harsh realities of wholesale channels are changing the approach to training retail sales associates, it includes increased layoffs and staff turnover, diminishing effectiveness of old engagement methods, growing demand for improved working conditions, and high-interest rates affecting consumer spending.

Welcome back to the continuation of our journey through the insights gained from ENDVR’s recent survey series, where we’ve delved deep into the perspectives of over 175 frontline retail staff members across North America. In Part 1, we explored the challenges faced by these vital members of the retail ecosystem, shedding light on their concerns and the crucial link between employee satisfaction and brand success. Now, in Part 2, we’re diving even deeper to understand the factors that truly drive brand loyalty and sales excellence.

In the fast-paced world of surf and active retail brands, staying ahead of the curve is crucial for brand success. Join us as we explore the latest insights from the sales floor, dive into the thriving surf and active brands market, and unveil actionable strategies to thrive in the retail space.

A survey of over 175+ frontline retail employees across North America in the active outdoor retail sector, conducted by ENDVR, offered insights into workplace satisfaction, compensation concerns, and their influence on brand loyalty and sales performance. Amid industry layoffs and shifting retail dynamics, these findings highlight the challenges retail employees encounter and their effects on the brands they represent.

The decline of traditional advertising effectiveness and a surge in consumer demand for personalized experiences signals a shift towards innovative engagement strategies in retail spaces. In this digital-centric landscape, platforms like ENDVR, a retail sales enablement platform that empowers brands to increase sales in brick-and-mortar stores, are becoming vital for enhancing customer interactions and redefining the in-store experience.