When customers step into stores like Sport Chek or Dick’s Sporting Goods, they’re immediately greeted by a sea of branded sections, each vying for attention. In this environment, the first impression your brand makes is crucial. Research shows that 55% of first impressions are visual, and 81% of consumers are more likely to recall a brand’s color than its name. What is your brand doing to stand out when customers first enter the store and stay top of mind when they leave?
Bringing Your Brand’s Displays to Life
A well-branded display is more than just a product showcase—it’s a stage that brings your brand’s story to life, a visual embodiment of your identity. Whether customers encounter your brand on social media, through advertisements, or by seeing your product in use, consistent and compelling in-store displays strengthen trust and foster loyalty.
Research shows that 76% of shoppers are more likely to choose a brand they feel connected to over a competitor, and 57% are likely to increase their spending when they feel that connection. By maintaining consistency across all touchpoints—ensuring your in-store displays align with your online presence—you create a seamless customer experience that reinforces this connection.
Authentic storytelling, whether it highlights sustainability, innovation, or lifestyle appeal, further amplifies this impact, turning a shopping experience into an emotional bond. For retail marketers, the payoff can be significant, with personalized efforts delivering upwards of $20 in return for every dollar invested.
Leverage Data for Smarter Decisions
In-store success isn’t just about aesthetics—it’s about understanding what drives customer behavior and using that information to refine your strategies. By tapping into data from in-store campaigns, you can uncover valuable insights, such as which displays generate the most engagement, what product knowledge resonates with sales associates, and which stores achieve the highest sell-through rates.
Brands that implement data-driven strategies to optimize their store floor operations have experienced a 20% increase in sell-through rates. This actionable data enables you to identify trends, optimize displays, and focus resources on what truly works. Armed with these insights, you can make smarter decisions that enhance your brand’s impact and drive measurable results.
Empower Your Staff to Represent Your Brand
Behind every great brand experience is a well-prepared team. Sales associates on the store floor are the faces of your brand and play a critical role in shaping how customers perceive it. Research shows that 94% of sales associates tend to sell more products from brands whose products they know more about. Equip your team with the knowledge and skills they need to excel. Comprehensive product training ensures employees can confidently explain features, recommend the right products, and answer questions.
Additionally, investing in customer engagement training—focused on communication, active listening, and problem-solving—empowers staff to create positive, memorable interactions. Together, these elements build trust, enhance the shopping experience, and leave a lasting impression of your brand.
Next Steps
With the complexities of modern retail, staying consistent and impactful across channels can be a challenge. This is where sales enablement platforms like ENDVR come in. By providing real-time insights, streamlining in-store display checks, and facilitating seamless communication between brands and sales associates, ENDVR ensures your brand’s presence stands out. Whether it’s optimizing displays, aligning messaging, or empowering teams, ENDVR helps transform your retail strategies into measurable success.
Let ENDVR help you turn your displays into a powerful storytelling tool that captures attention, builds trust, and drives sales. Talk to an ENDVR Expert today!
