The Strength of the Locally and ENDVR Integration
Brands and Retailers now have access to a powerful combination of real-time inventory tracking and sales enablement tools. Locally connects millions of online shoppers to nearby retailers, enhancing the in-store experience. ENDVR’s training, incentives, and enablement platform takes this further by providing front-line retail sales associates (RSAs) with comprehensive product training, motivating incentives, and rewards—all designed to improve their ability to serve customers.
Shoppers can now discover not only which local businesses have the products they need in stock, but also which stores have invested in product expertise. Customers can select establishments with employees who are well-informed about the products they sell, guaranteeing better customer service and a more fulfilling shopping experience.
Mike Massey, CEO of Locally, “Our partnership with ENDVR goes beyond simply showing where products are in stock. It highlights retailers that have invested in training their staff to sell, support, and even use the products. This added layer of intelligence transforms the shopping experience, ensuring customers receive the products they need and the expertise that enhances their use and satisfaction. It’s a win for everyone involved.”
Improving Retail With Information and Rewards
The belief that knowledgeable staff drives retail success is at the heart of this collaboration. By offering sales incentives and digital education, ENDVR has made a name for itself as a pioneer in helping brands reach RSAs through digital education and incentives.
By offering comprehensive training on product features, benefits, and selling points, ENDVR ensures that retail staff can confidently and effectively engage with customers.
As Steve Gendron, CEO of ENDVR, explains, “Success of a brand starts with the knowledge and engagement of the front-line retail sales associates. Our interaction with Locally empowers brands to educate their retail teams at scale and reward stores for excellence with badges displayed directly on Locally’s dealer locator. This gives customers the confidence they’re shopping at a top-performing, knowledgeable store while providing retailers with tangible recognition for their efforts. We’re delighted to bring this next level of brand and store collaboration to the market.”
Benefits for Brands, Retailers, and Shoppers
This collaboration offers significant advantages to brands, retailers, and shoppers, each benefiting from the fusion of expertise, digital tools, and product availability:
- For Brands: Brands can ensure that their products are represented by well-trained RSAs at key retail locations. With ENDVR’s tools, brands can deliver targeted education programs to store employees, ensuring that retail staff can confidently sell their products. By promoting these retailers through Locally, brands increase their visibility and improve the in-store experience, leading to more sales and higher customer satisfaction.
- For Retailers: Retailers that stock brands that invest in RSA training through ENDVR receive recognition on Locally’s platform. The stores are displayed with badges that indicate their staff’s expertise, helping them stand out from competitors. This not only drives more foot traffic but also builds a reputation for excellent service, which can lead to repeat business and higher sales.
- For Shoppers: Consumers benefit from knowing that they are shopping at stores where staff have deep product knowledge. Whether they’re buying outdoor gear, technology products, or specialty goods, they can feel confident that they’ll receive personalized service and expert advice. This creates a better shopping experience, reduces post-purchase dissatisfaction, and increases customer loyalty.
Setting a New Standard for Online-to-Offline Success
This is more than just a technological integration; it’s revolutionizing the shopping experience. Brands and retailers can now build a smooth experience from online discovery to in-store purchase by integrating ENDVR’s sales enablement tools with Locally’s real-time inventory tracking. In addition to increasing sales, this guarantees that clients receive knowledgeable assistance at the moment of purchase, raising customer satisfaction levels.
For 86% of consumers, good customer service turns one-time clients into long-term brand champions (Khoros), making this partnership a game-changer for driving customer loyalty.
It’s also tackling one of the most significant issues facing the retail industry today: how to close the gap between individualized in-store knowledge and digital convenience. Shopping online is convenient, with 81% of consumers researching online before heading in-store for shopping (CSA). However, 74% of customers still want a knowledgeable RSA to assist them (MarketSource), which shows the importance of bridging the online and offline experience.
A majority of customers still prefer the tactile experience of in-store purchasing, particularly for more expensive or complicated items.
The Future of Retail Collaboration
Looking forward, this partnership will continue to evolve, providing even more tools to brands, retailers, and customers alike. The goal is to create a network of top-performing retailers that not only have the products customers want but also the expertise to ensure those products are used and enjoyed to their fullest potential. At the same time, setting a new precedent for how brands and retailers can work together to deliver better shopping experiences and achieve retail success.
Learn More About the ENDVR x Locally Partnership
To see how your brand or retail store can benefit from the ENDVR and Locally integration, contact sales@locally.com or visit Locally’s website. For more information about ENDVR’s digital training and incentives platform, contact contact@endvr.io, speak to an ENDVR expert or visit the partnership page to learn more.
