Having a presence in every store and door is excellent for a brand. If one of your most knowledgeable Brand Representatives could talk to every customer walking through the doors of retail stores, they would. The rep knows they can be persuasive and sell the products they love and believe in. They would also direct the customer to their products in that store, as they have the most knowledge about the product, while feeling proud and having a sense of duty to want others to use the products and get the same satisfaction as they do from it. Additionally they would also make sure the displays were properly representing the brand, and had no gaps in the product on the shelf because they would want to make sure their product is prominently and proudly displayed.
If any corporate incentive programs were running, pointing to one particular product over another, they would feel compelled to at least mention this to the customer if that specific customer were looking for that type of product – right?
Why Don’t Brands Employ More Brand Reps?
Given the potential impact of dedicated in-store brand representation on sales, it’s logical to question why brands don’t assign multiple brand reps to each retail location. While having a robust in-store presence can significantly boost sales, several challenges hinder widespread adoption of this strategy:
- Cost: Employing and supporting a larger team of brand reps is expensive. Salaries, benefits, and travel expenses add up quickly.
- Availability: Finding and retaining qualified brand reps, especially during peak seasons, can be challenging.
- Logistics: Managing a large number of brand reps per store can strain both the brand and the retailer’s resources.
- Scalability and ROI: Determining the optimal number of brand reps per store and measuring the return on investment can be complex, particularly for brands with a large retail footprint.
While these factors present obstacles, the potential benefits of increased in-store support are undeniable.
ENDVR’s Digital Solution
Our platform is a Digital Brand Rep, which is an always-on version of a traditional Brand Rep. Powered by an app, it provides constant support and product information to sales associates and store managers. Unlike human reps, digital reps are available 24/7, offering a cost-effective solution that ensures consistent brand messaging and support across all stores.
This digital tool can be accessed in-store, providing immediate support for new hires and top-performing sales associates. It keeps store managers informed about display setups and equips sales associates with in-depth product knowledge. By delivering up-to-date information on incentive programs, the digital rep motivates sales teams to promote specific products. Additionally, it gathers valuable customer feedback and sales data, enabling the brand to optimize product offerings and inventory. Ultimately, a Digital Brand Rep is a powerful tool for increasing sales and improving overall store performance.
ENDVR is a digital brand rep; your digital brand rep is always there to make your brand more money on the sales floor, at every store, and at every door.
Retail’s Future is Digital
Companies are boosting productivity and revenue by using digital support tools like ChatGPT, Grammarly, and Otter.ai. While AI is often discussed as a human replacement, the truth is that humans still oversee and manage these tools. The real magic happens when people and AI work together.
To keep up with the demand for content, businesses need to produce more blogs, articles, and ads. So why not leverage technology to increase wholesale sales? A Digital Brand Rep can be that tool. By combining a Digital Brand Rep with traditional reps, brands can maximize efficiency, reduce costs, and ensure sales associates always have the latest information. This powerful duo empowers traditional reps to focus on building relationships while driving in-store performance.
Discover how ENDVR’s Digital Brand Rep can complement your team and boost your bottom line.
ENDVR.io is Always There – Supporting Sales Associates Anytime, Anywhere.
Discover the ENDVR Difference
Are you curious about how ENDVR can transform your brand’s wholesale strategy? Consider scheduling a brief discovery dialogue: it’s a simple step that could significantly enhance your wholesale channel’s performance.
