Given the cost and time required to train every employee at every dealer, it’s difficult to consistently educate sales staff to ensure that customers get the experience they expect. And, with high employee turnover in-store all season, it’s difficult to ensure all sales associates understand your product and how to sell it best.
A well-trained sales associate is a confident frontline worker. Empowered by knowledge, they understand how to offer the best customer service and support to anyone who walks into the store. It’s a tried-and-true tactic that makes for happy customers and higher sales.
Each sales contest has two sets of goals: goals you set for your frontline; and ones you establish for your marketing and sales team. It’s important to remember that you’re building one tool to achieve two outcomes, which is why you need to identify your desired sales results while also pinpointing the type of data you want to collect throughout the contest. Once you’ve identified your goals, they can act as guidelines to build-out a sales contest mission that’s both efficient and effective.
Training is more than just imparting knowledge about new products. It builds confidence in your team so they can deliver a great in-store experience to the customer. It shows your willingness to create relationships with the people who are doing the work to sell your goods and promote your brand. It’s a clear sign that you want to invest in the frontline because you value them.
Success is achieved through sales. This is the ultimate goal for both retailers and brands.
Sales contests are a great way to drive sales, improve marketing initiatives, and bolster employee engagement.