Building a digital sales contest through apps like ENDVR allows you to collect data in real-time. A well-designed sales contest will have clearly defined KPIs with metrics to match. Communicate your data to participants, highlighting team, and individual achievements throughout the game. This will keep the frontline motivated and focused on performance.
As you’ve probably read many times before, COVID has had an impact on consumer habits. For more than two years we were limited in the way we could buy goods in-store. And we buy in-store much more than we realize.
A year ago, many of the sporting brands we work with were dealing with order cancellations from their retailers. They faced total uncertainty when it came to what the shut-downs would mean for their business, and in-turn they were scrambling to adjust their order books & supply chain to ensure they could ride it out.
ENDVR is an easy-to-use app where brands and retailers can reward sales associates with cash, product and prizes for completing training or participating in digital sales contests that help drive sales on the store floor.
It’s the start of a new year, and top brands have resolved to make their sales and marketing better with a simple yet powerful innovation. Burton, SPY, ANON, TOMS, Liberty Skis, and Dynastar have leveled-up on their tried-and-true sales contests by digitizing them with ENDVR.io.
Given the cost and time required to train every employee at every dealer, it’s difficult to consistently educate sales staff to ensure that customers get the experience they expect. And, with high employee turnover in-store all season, it’s difficult to ensure all sales associates understand your product and how to sell it best.
A well-trained sales associate is a confident frontline worker. Empowered by knowledge, they understand how to offer the best customer service and support to anyone who walks into the store. It’s a tried-and-true tactic that makes for happy customers and higher sales.
Each sales contest has two sets of goals: goals you set for your frontline; and ones you establish for your marketing and sales team. It’s important to remember that you’re building one tool to achieve two outcomes, which is why you need to identify your desired sales results while also pinpointing the type of data you want to collect throughout the contest. Once you’ve identified your goals, they can act as guidelines to build-out a sales contest mission that’s both efficient and effective.
Training is more than just imparting knowledge about new products. It builds confidence in your team so they can deliver a great in-store experience to the customer. It shows your willingness to create relationships with the people who are doing the work to sell your goods and promote your brand. It’s a clear sign that you want to invest in the frontline because you value them.
Success is achieved through sales. This is the ultimate goal for both retailers and brands.
Sales contests are a great way to drive sales, improve marketing initiatives, and bolster employee engagement.