As we enter 2024, the retail landscape is undergoing a dramatic transformation. With a significant portion of retail transactions happening in brick-and-mortar stores, and predictions that physical retail will constitute 85% of total sales, brands find themselves at a critical point to adapt and innovate. In 2022, 87% of all retail transactions occurred in physical stores, showcasing the immense potential of in-store retailing. Let’s explore the key trends for 2024 and discover how your brand can capitalize on these opportunities!
