All posts by Clair Chapelle

As we enter 2024, the retail landscape is undergoing a dramatic transformation. With a significant portion of retail transactions happening in brick-and-mortar stores, and predictions that physical retail will constitute 85% of total sales, brands find themselves at a critical point to adapt and innovate. In 2022, 87% of all retail transactions occurred in physical stores, showcasing the immense potential of in-store retailing. Let’s explore the key trends for 2024 and discover how your brand can capitalize on these opportunities!

Last week was an exciting time for ENDVR as we had the opportunity to participate in two major trade shows – The Running Event in Austin and ISPO Munich. These exhibitions were about showcasing trends and creating meaningful connections, gaining valuable insights, and navigating the constantly evolving landscape of the sports and outdoor industry.

In the high-stakes world of peak season sales, brands face a myriad of challenges that can either elevate or hinder their success. In this article, we unveil the top five mistakes brands should sidestep during these crucial periods, providing not just insights but actionable solutions to ensure triumph!