All posts by Clair Chapelle

Welcome back to the continuation of our journey through the insights gained from ENDVR’s recent survey series, where we’ve delved deep into the perspectives of over 175 frontline retail staff members across North America. In Part 1, we explored the challenges faced by these vital members of the retail ecosystem, shedding light on their concerns and the crucial link between employee satisfaction and brand success. Now, in Part 2, we’re diving even deeper to understand the factors that truly drive brand loyalty and sales excellence.

In the fast-paced world of surf and active retail brands, staying ahead of the curve is crucial for brand success. Join us as we explore the latest insights from the sales floor, dive into the thriving surf and active brands market, and unveil actionable strategies to thrive in the retail space.

A survey of over 175+ frontline retail employees across North America in the active outdoor retail sector, conducted by ENDVR, offered insights into workplace satisfaction, compensation concerns, and their influence on brand loyalty and sales performance. Amid industry layoffs and shifting retail dynamics, these findings highlight the challenges retail employees encounter and their effects on the brands they represent.

The decline of traditional advertising effectiveness and a surge in consumer demand for personalized experiences signals a shift towards innovative engagement strategies in retail spaces. In this digital-centric landscape, platforms like ENDVR, a retail sales enablement platform that empowers brands to increase sales in brick-and-mortar stores, are becoming vital for enhancing customer interactions and redefining the in-store experience.

Achieving year-round brand success in the retail sector requires a deep understanding of peak season trends and consumer behavior. As the industry faces a dynamic and ever-evolving landscape, the key to longevity lies in a brand’s ability to transform seasonal shoppers into dedicated, year-round customers.