The Challenge: Converting Online Research into In-Store Purchases In today's retail landscape, the customer journey is more complex than ever. [...]
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All posts by Clair Chapelle
B2B & B2C Marketing Strategy Guide for Outdoor Retail Brands
The outdoor retail industry presents unique challenges that test your brand's ability to drive sales, build strong relationships with retail [...]
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From Story to Sale: The Impact of Brand Success Stories in Retail
Imagine this: A customer walks into a bustling retail store, eager to make a purchase. They’ve seen your product online, [...]
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Why Your Brand Should Embrace the Back-to-School Season
As summer winds down, the excitement of a new academic year begins to build. The back-to-school season is not just [...]
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Connecting with Customers: The Key to Omnichannel Success
The retail landscape is shifting, but your outdoor brand's success can continue. Embracing change and seizing new opportunities is more [...]
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Digital Solutions for Sales Associates and The Benefits for Brands
While retail trends and promotional tactics may capture temporary attention of the consumer, the cornerstone of sustained success in the [...]
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4 Retail Tips: Improving Sell-Through for Your Brand
Imagine this: You're a brand manager walking into one of your retail partner's stores, excited to see your products on [...]
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Stay Ahead with Product Knowledge in the Outdoor Sporting Sector
Consumers are more educated now, than ever before, when searching on buying a product, especially in the outdoor sporting sector. [...]
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Unlocking the Potential of Collaboration in the Outdoor Industry
Retail is undergoing a significant evolution. Many stores are closing, not because consumers don't want to shop in-store, but due [...]
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Train to Dominate: Why Sales Enablement is a Must-Have
The retail landscape is in hyperdrive. Customers are evolving faster than ever, and brands stuck in the brick-and-mortar mindset are [...]
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