All posts by Clair Chapelle

When it comes to influencer marketing, brands are always looking for the best ways to get the most out of [...]

Frontline employees are the heart of every customer experience and the face of your brand. Investing in their training isn't [...]

The Retail Floor: A Frontline Perspective Sales associates are the unsung heroes of creating a great shopping experience. They guide [...]

What began as niche garage sales and local gear swaps has exploded into a $27.5 billion resale market, outpacing traditional [...]

Brands are always searching for new ways to motivate their teams and improve performance. One of the most impactful approaches [...]

Shoppers are becoming more cautious with their spending. With rising tariff concerns and economic uncertainty, consumers think twice before making [...]

Stores are more than just places to shop - they set the stage for discovery and connection, shaping how customers [...]

The outdoor retail industry is experiencing a seismic shift as eco-friendly products take centre stage, reshaping consumer preferences and brand [...]

When customers step into stores like Sport Chek or Dick’s Sporting Goods, they’re immediately greeted by a sea of branded [...]