Frontline employees are the heart of every customer experience and the face of your brand. Investing in their training isn’t just important – it’s a strategic advantage. With the frontline worker training market expected to reach $62.93 billion by 2030, it’s clear that brands are prioritizing their teams more than ever.
For outdoor sports brands, helping frontline employees do more than sell products means giving them the knowledge and confidence to guide customers to the right gear. Here are some best practices to help your team connect with customers, boost sales, and enhance their overall brand experience.
Embrace Mobile Learning and Microlearning
Retail moves fast, and outdated training methods can’t keep up. Frontline employees need quick, easy access to the knowledge that helps them sell with confidence. Mobile-based learning is changing the game, putting training materials right in their hands – anytime, anywhere. Instead of long manuals or clunky systems, they can learn on the go, at home or between shifts.
With educating frontline employees now at their fingertips, it now needs to be in a format that is easily digestible. Microlearning breaks content into bite-sized modules, improving retention and allowing workers to learn at their own pace.
That’s where platforms like ENDVR come into play – offering a seamless iOS/Android app designed specifically for sales associates to stay informed, engaged, and ready to sell. The easy-to-complete modules allow frontline workers to use it on their own terms and time. Allowing easy integration for both the brands and sales associates.
Leverage Gamification and Incentives
Gamification makes learning fun and engaging, motivating employees to complete their training. Platforms like ENDVR take this a step further by offering cash, discounts and more rewards with their training content, creating a win-win situation for both brands and retailers. This incentivized approach not only boosts completion rates but also fosters healthy competition among staff.
Data shows that 74% of workers believe they are not achieving their full potential due to a lack of growth opportunities. By implementing gamified, incentive-based training programs, you’re not just educating your staff but investing in their personal growth and motivation.
Focus on Product Knowledge and Soft Skills
When selling outdoor sports products and gear, having a deep knowledge of the product is non-negotiable. Your frontline employees should be experts on every detail of your products, from technical specs to real-world applications. When combined with soft skills training – focusing on communication, problem-solving, and customer service excellence brands can turn their sales associates into selling powerhouses.
ENDVR’s platform allows brands to launch targeted training missions covering product knowledge and soft skills. Ensuring that your frontline staff can not only explain the features of a high-end mountain bike or the waterproofing technology in a jacket but also connect with customers personally, understanding their needs and aspirations.
Frontline employee training is the right investment for brands looking to excel in customer service and sales performance. By leveraging mobile learning, microlearning, and gamification – all features offered by platforms like ENDVR – you can create a frontline workforce that’s not just knowledgeable but also passionate and motivated.
Remember, your frontline employees are often the first and sometimes only point of contact between your brand and your customers. Equipping them with the right tools and knowledge isn’t just about improving sales – it’s about creating brand ambassadors who can share their enthusiasm for outdoor sports with every customer who walks through your door.
By implementing these best practices and utilizing innovative platforms like ENDVR, you’re not just training employees – you’re cultivating a team of outdoor sports experts who can drive your brand’s success in 2025 and beyond.
Want to instantly start reaching the associates on the store floor? Sign up for free on ENDVR and and start reaching retail sales associates on the store floor almost instantly—turning product knowledge into sales results, faster than ever.
